14th Annual Strategic Customer Excellence Summit

Past Speakers

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

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David Arconada Munoz

Global Director of Customer Experience

CASE STUDY

CX: Myth or Reality?

Corporate vs Sustainability and the balance between the two. Including synergies, team building, individual growth, continuous learning, and evolution.

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The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Marco Merkx

Global Customer Engagement Development Director

CASE STUDY

Making It Personal: Just Ask

Insights in the proceedings and approach of applying personalisation at 
IKEA.

Payit is UAE’s first fully featured digital wallet. This presentation narrates the story of how a digital wallet transformed financial transactions for families and communities in the region into joyful moments by thoughtfully curating experiences centred around customers’ spending, sending, and borrowing moments, enabled by the comfort and convenience of digital. This led to the wider acceptance of Payit and an upsurge in usage and profitable revenues.

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Iain Langridge

Customer Experience and Product Leader – Global Media & Entertainment US

CASE STUDY

The Opportunity of Community

Customers don’t just use our products and services; they engage with our brands, our company, its representatives, and each other about them, too. True customer experience management respects and supports the communities created by our products and services, and benefits accordingly.

This presentation will provide an in-depth analysis of the financial industry’s transformation, from its traditional banking roots to the rise of fintech and the disruptive influence of Web3 technologies. By examining the historical context, key innovations, and future implications, we will gain a comprehensive understanding of how the financial landscape has been reshaped and what the future holds for the industry. Join me to understand finance’s past, present, and future in a rapidly changing digital world.

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Andrea Pinna

Global Vice President – Loyalty Strategy & Customer Care

CASE STUDY

Building a Customer Strategy Aligned With Your Brand

Discover how to align your brand’s essence with your customer strategy to create impactful and authentic experiences. This session will guide you in understanding your core values, designing brand-reflective touchpoints, and empowering your team to deliver exceptional, brand-rooted interactions that foster lasting loyalty.

In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.

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Elisabet Sanchez

Head Omnichannel Strategy and CX

CASE STUDY

Driving Customer Experience Through Effective Change Management

Change management impact on Customer Experience. As an excellent Customer Experience is one key objective, organisations must consider change as an unavoidable duty in order to adapt themselves to the constant changes in customers, the markets and the environment. In this context, change adoption should be basic in the way organisations work and adapt the structure; however, it is one of the hardest topics to arise and get people on board. We will see how change management is a key aspect to work on if we want to deliver seamless experiences to our customers.

Today’s modern workforce is comprised of multiple generations with diverse perspectives, experiences, and preferences. As we move towards the future, the number of generations in the workplace is set to increase. There are significant impacts on any organisation due to the generation gap. Technology offers numerous tools and platforms that facilitate communication and bridge the gap between different age groups. Additionally, the technology addresses and unlocks the NextGEN connections.

Show More
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David Arconada Munoz

Global Director of Customer Experience

CASE STUDY

CX: Myth or Reality?

Corporate vs Sustainability and the balance between the two. Including synergies, team building, individual growth, continuous learning, and evolution.

Show More

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Marco Merkx

Global Customer Engagement Development Director

CASE STUDY

Making It Personal: Just Ask

Insights in the proceedings and approach of applying personalisation at 
IKEA.

Payit is UAE’s first fully featured digital wallet. This presentation narrates the story of how a digital wallet transformed financial transactions for families and communities in the region into joyful moments by thoughtfully curating experiences centred around customers’ spending, sending, and borrowing moments, enabled by the comfort and convenience of digital. This led to the wider acceptance of Payit and an upsurge in usage and profitable revenues.

Show More

Iain Langridge

Customer Experience and Product Leader – Global Media & Entertainment US

CASE STUDY

The Opportunity of Community

Customers don’t just use our products and services; they engage with our brands, our company, its representatives, and each other about them, too. True customer experience management respects and supports the communities created by our products and services, and benefits accordingly.

This presentation will provide an in-depth analysis of the financial industry’s transformation, from its traditional banking roots to the rise of fintech and the disruptive influence of Web3 technologies. By examining the historical context, key innovations, and future implications, we will gain a comprehensive understanding of how the financial landscape has been reshaped and what the future holds for the industry. Join me to understand finance’s past, present, and future in a rapidly changing digital world.

Show More

Andrea Pinna

Global Vice President – Loyalty Strategy & Customer Care

CASE STUDY

Building a Customer Strategy Aligned With Your Brand

Discover how to align your brand’s essence with your customer strategy to create impactful and authentic experiences. This session will guide you in understanding your core values, designing brand-reflective touchpoints, and empowering your team to deliver exceptional, brand-rooted interactions that foster lasting loyalty.

In today’s rapidly evolving digital landscape, the banking sector faces increasingly sophisticated cyber threats. As banks continue to innovate and expand their digital services, ensuring robust cybersecurity measures is more critical than ever. This presentation, titled “Evolving Cybersecurity in the Banking Sector: Strategies for Adapting to Emerging Threats,” will explore the latest trends in cyber threats, discuss effective strategies for mitigating risks, and highlight best practices for maintaining security in an ever-changing environment. Join us as we delve into the challenges and solutions that are shaping the future of cybersecurity in banking.

Show More

Elisabet Sanchez

Head Omnichannel Strategy and CX

CASE STUDY

Driving Customer Experience Through Effective Change Management

Change management impact on Customer Experience. As an excellent Customer Experience is one key objective, organisations must consider change as an unavoidable duty in order to adapt themselves to the constant changes in customers, the markets and the environment. In this context, change adoption should be basic in the way organisations work and adapt the structure; however, it is one of the hardest topics to arise and get people on board. We will see how change management is a key aspect to work on if we want to deliver seamless experiences to our customers.

Today’s modern workforce is comprised of multiple generations with diverse perspectives, experiences, and preferences. As we move towards the future, the number of generations in the workplace is set to increase. There are significant impacts on any organisation due to the generation gap. Technology offers numerous tools and platforms that facilitate communication and bridge the gap between different age groups. Additionally, the technology addresses and unlocks the NextGEN connections.

Show More

Ahmed Nasr

Operations Director Egypt and Director Milk Africa & Turkey

Khaled Elsharkawy

Integrated Supply Chain Senior Director

Mueen Uddin Siddique

Senior Director – Access Network Procurement

Shannon Hore

Senior Vice President Procurement and Logistics

Sandeep Sharma

Director Group Procurement & International Markets Supply Chain

Hottest topics

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Testimonials

What our users say about our conferences

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Very well organised summit packed with resourceful presentations. It was a fantastic conference!
Union National Bank
Chief Human Resources Officer
Great event, very good topics and discussions with diverse participants
Landmark Group
Head – Rewards & Organisational Effectiveness,
Good overall, I gain a lot of useful information. Lots of insights to learn from and a great speaker line-up.
Abu Dhabi Airports
Total Rewards Head, Senior Manager Organisation Development
Great conference. I really liked meeting the other participants and the opportunity to openly share insights.
Adidas
Director Compensation Programmes
Among quite a number of conferences I have attended, this was absolutely my favourite one. I really enjoyed it and learned many valuable insights and ideas that I will take home with me.
Turkcell
Director Customer Experience Management
Very relevant topics for my workplace, challenges shared very recognisable.
ABN AMRO Bank
Head of Customer Insight
Very useful to interact with other companies and industries around omnichannel.
Merck
Director, Head of Channel Evolution and Operations
Good selection of speakers, very international and great diversity.
Telefonica Germany
Head of Customer Experience

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